A Digital Designer, Strategist and Content Creator
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
The Green Solutions
Date
December 2023
Heuristic Evaluation
Role
Web Designer
Tools & Software Used
✔ WordPress, Elementor, Astra Theme, Spectra – used for building a flexible, responsive, and visually engaging website within WordPress limitations.
✔ Figma – For planning layouts and wireframes
✔ Google Fonts & Photoshop – For visual and typographic enhancements
The Green Solutions is a website that shares insightful, data-driven stories about climate change. The main goal of the site is to encourage visitors to subscribe to a weekly newsletter.
As the Web Designer, I was responsible for evaluating the site’s usability and accessibility, improving how information is organized, and redesigning the layout to make it more engaging and easier to use.
Challenges & Solutions
Platform & Layout Limitations – The client wanted to move from Substack to WordPress, which has more design flexibility but also layout constraints.
Solution – Used custom integrations with Astra, Elementor, and Spectra to build a flexible, visually engaging design within WordPress limitations.
Deliverables
✔ Heuristic Evaluation Report (usability & accessibility analysis)
✔ Responsive Web Redesign
✔ Visual Hierarchy & UX Flow Improvements
✔ Newsletter Sign-Up Optimization
Results
✔ Smoother user experience and clearer navigation
✔ Increased engagement and time spent on site
✔ Improved newsletter visibility and easier sign-up process
