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M&S Healthy Meals

Project Type

Marketing Proposal

Date

April 2023

Location

London

Role

Marketing Design & Research Assistant

Tools & Software Used

✔ SEMrush – Utilized for competitive analysis, keyword research, and SEO optimization.
✔ Figma – Used for planning website layouts, Email newsletters and creating final M&S website mockups.
✔ Canva & PowerPoint – Employed to design and assemble the Marketing Strategy Deck.
✔ Photoshop & Illustrator – Used to enhance visual and graphic elements for marketing materials.

M&S Healthy Meals Project involved developing a comprehensive marketing proposal to offer budget-friendly, high-quality dining options with a focus on healthy ready meals. The project emphasized sustainability and ethical sourcing, aligning with M&S's values. As part of a final study project for a marketing certification by We Are Digital, this initiative highlighted M&S's commitment to providing accessible, delicious, and nutritious meal choices, reinforcing their dedication to health and sustainability

Challenges & Solutions
Position M&S’s premium image within a budget-friendly campaign. Align tone with health-conscious demographics
Solution – Rebranded healthy meals as a value-driven wellness choice
Blended sustainability, health, and affordability into an emotionally engaging narrative

Deliverables
✔ Marketing Strategy Deck
✔Audience Personas & Competitor Analysis
✔ Sustainability & Ethical Sourcing Strategy
✔ Website Proposal featuring the integration of a new line of healthy meals

Results
✔ Strategy praised for its clarity, insight, and brand alignment
✔ Distinction-grade certification awarded
✔ Built a strong, realistic campaign concept ready for client-level execution

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